Bloxx, a pioneer in content and web filtering, is supporting its push into the North American market by appointing Aspectus as its US PR agency. The company, which has seen significant growth in the US during the last 18 months, already works with Aspectus in the UK and has tasked the agency's with building its brand stateside in order to support its commercial momentum.
Over the last 8 months Bloxx has transformed its Partner Program and recruited an additional 12 US partners and appointed Douglas Stewart as its exclusive US distributor for its portfolio of content filtering solutions, underpinned by Bloxx’s patented Tru-View technology.
Aspectus will support Bloxx as it seeks to further penetrate the education sector and will execute a thought leadership campaign to supports Bloxx's focus on education technology and online security - as well as helping to recruit channel partners that will expand its footprint into other sectors.
Lynsey Jenkins, Head of Marketing, Bloxx commented: "The US market is a key focus for Bloxx and we see a great opportunity for our real-time approach to cyber security - particularly in the education technology space.
The explosion of devices, apps and internet-based services that students are accessing both at home and in the classroom, coupled with the acceleration towards adopting digital curriculums across the US is vast. It's true digital learning, but with it brings emerging risks.
As well as delivering innovative and progressive technology to safeguard learning, at Bloxx we also aspire to educate the market on the evolving threat landscape. Aspectus has a key role to play in helping us share our message. We have built a great relationship with the team in the UK and are very much looking forward to working with the New York team too."
Sophie Hodgson, Head of Technology, Aspectus said: "Bloxx have got a genuinely unique technology and this gives them an interesting take on the myriad of sophisticated and complex security challenges that companies of all shapes and sizes face today. As a company it is a real believer in the power of PR and we're looking forward to working with them on both sides of the Atlantic to achieve their growth ambitions."